Infinite Trolling | Baloji | Almas Art Foundation: Almas Art Foundation and Defise Foundation collaboration. Explore the works of Congolese-Belgian artist Baloji and his reimagining of the relentless mechanism of digital consumption

Somerset House 10 - 13 October 2024 
Overview
Infinite Trolling  | Baloji | Photos & Videos & Exhibitions | Almas Art Foundation
Somerset House October 10th - October 13th 2024 https://defisefoundation.org/

Almas Art Foundation, in collaboration with Defise Foundation, proudly presented AUGURE: Infinite Trolling, an immersive video installation by Congolese-Belgian artist Baloji, for their debut participation in 1-54 London 2024. The work explores the psychology of infinite scrolling — the relentless mechanism of digital consumption that blurs emotion, meaning, and empathy in an age of algorithmic overload.

Through a series of fragmented yet interconnected vignettes, Baloji constructs a visual meditation on desensitization and the fractured experience of the contemporary self. The installation unfolds as an “exercise in empathy,” granting equal weight to each narrative perspective and inviting viewers to confront how digital saturation reshapes human perception.

This presentation marked the second collaboration between Almas Art Foundation and Defise Foundation, following the screening of Baloji’s acclaimed feature film AUGURE (OMEN) — winner of the New Vision Award at Cannes and Belgium’s Oscar submission for 2024. Together, the two foundations continue to champion contemporary artistic practices from Africa and its diaspora, fostering dialogue through film, visual art, and critical exchange.

Works
Press release

Almas Art Foundation and Defise Foundation are pleased to collaborate for their first participation in 1-54 London as part of the 2024 edition presenting AUGURE: Infinite Trolling an installation by Congolese-Belgian artist Baloji. 

 

The video installation explores the concept of infinite scrolling, a mechanism that drives social media consumption, and how this chaotic flow of content leads to desensitization.

Oscillating between narratives, the film moves through a series of disjointed yet intertwined vignettes, Baloji approached the project as an exercise in empathy, presenting each sequence as an equally important perspective. 

 

This is the second collaboration between the two organisations after the screening of AUGURE (OMEN), film that won the New Vision Award at the last edition of the Cannes Film Festival and was nominated for the Oscars 2024 to represent Belgium. 

 

Almas Art Foundation aims to document and raise awareness of resonant practices from Africa and its diaspora through its programme of publications, films and exhibitions. The Defise Foundation aims to participate in the development of the cultural and artistic ecosystems in Congo and contribute to the dissemination and promotion of arts from Africa and its diaspora.

 

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